It’s the quirky, the unique, the engaging that we all want to see.
There are, of course certain things that you have to do when photographing a hotel/bed and breakfast/holiday home – rooms, furniture, beds, kitchens and the actual buildings. They are a given and to be expected. However it’s the things that are unique to the property that get the best reaction. Airbnb and Booking.com may want to have the practicalities documented but it seems most of us like to see what is different about where we are staying.
Let’s use an image we created for clients recently as an example. We photographed a new house that had been built on the site of the old net store in Ardheslaig near Sheildaig. It had only been recently completed and was undeniably beautiful with that fresh out of the box , new and shiny feel and smell. I was keen to share pictures but the house’s website hasn’t been completed yet so I decided just to post this shot of the end wall and the view. I was particularly taken with the owners yellow fisherman’s wellies. I wasn’t trying to show or sell the house, I just liked the picture.
The reaction was spectacular. There was an immediate clammer for information. many people wanted to book. I hadn’t given any information about the house, where it was, was it available etc. Nobody knew what the rest of the house looked like. It could have been awful. There might have been a building site behind me…or a net store. This didn’t matter; people wanted to book. I received many messages asking about when it would be available and gave as many assurances that once the website was available I would share the details.
Implication can be as appealing as documentation. Creating an impression of how wonderful somewhere is can be as, if not more effective as trying to capture everything that is great about a property in one photograph. It’s the subtlety of hinting at greatness…
We have a routine when on commercial shoots. We start by going round the building getting the perfect pictures of a bedroom, bathroom, lounge, dining room or bar showing the fixtures and fittings in their best light then going back around to capture the quirky, the unique and the engaging that have caught our attention. Below is a gallery of a few things that have created a stir on Facebook, Twitter, Instagram and websites.